DAYTONA BEACH, Fla. (AP) — With Danica Patrick starting from the pole, the Daytona 500's preliminary television ratings are much higher than last year's.
Sunday afternoon's race earned a 10.0 overnight rating and 22 share on Fox. That's up 30 percent from 2012, when rain pushed the event to a Monday night. The network said Monday it was the highest overnight rating since 2006.
Ratings represent the percentage of all homes with televisions tuned to a program. Shares represent the percentage of all homes with TVs in use at the time. Overnight ratings measure the country's largest markets.
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